Organizational Support To Business Success Among Base Of Pyramid Entrepreneurs: A Case Of Grameenphone Bangladesh Limited
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Date
2015-08
Authors
Rahman, Syed Abidur
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Abstract
The concept of integrating business and socio-economic development has been reflected in the well contentious market-based approach BoP 1.0. However, the BoP 1.0 has been suspected as a way of exploiting poor people as they are being considered as consumer or producer. In this setback, BoP 2.0, came into existence which outlines the business model of entrepreneurship creation that treats BoP people as entrepreneurs and thus ensure the wellbeing of the BoP segment. Therefore, the main objective of this research is to examine the factors that could enhance business success of the BoP entrepreneurs and subsequently analyze its impact on the subjective wellbeing of these BoP entrepreneurs. The study aimed to investigate the role of private organization support i.e. information, technical, and training support that lead to success of the businesses through the entrepreneurial competencies. It also considered the moderating role of government and NGO support. A mixed method approach was applied with a major focus on quantitative data collection and analysis, followed by qualitative approach. The findings of this study revealed that technical and training support provided by the private organization enhance the ‗entrepreneurial competencies‘ which is also a strong predictor for both financial and non-financial performance and play a mediating role. Finally, the attainment of financial and non-financial performance revealed to ensure the subjective wellbeing of the BoP entrepreneurs. This study will be a guideline for the private organizations who want to ensure wellbeing of poor. Government and NGOs can also take this study as a standard for making and implementing policy.
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Management