Kajian pengurusan dan pentadbiran Kompleks Komersil, Bangunan MARA di atas tanah wakaf Lebuh Buckingham, Pulau Pinang
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Date
2002-03
Authors
Mokhtar, Salbiah Binti
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Abstract
'Bangunan MARA' which is located at waqf land of Lebuh Buckingham is build
with the aspiration to enhance the socio-economy of the Bumiputera in Pulau
Pinang. Simultaneously, Majlis Agama Islam Negeri Pulau Pinang, as the provider
and trustee of the waqf land, hopes that the social and economic activities of
Pulau Pinang Muslim's residence can be expanded. 'Bangunan MARA' consists of
retail and of.fzce spaces. Commercial development is the best way towards
increasing the residence social economic. Nevertheless, the developments of the
MARA complex receive less responds either from visitors or requests for its office
space. Research was done to observe the mode of managements and
administration which are practised in this building. The research gives emphasize
on promotion of the building. The research concludes that visitors and existing
tenants wish for more promotions to be made by MARA's management team. At
the same time, the management has to take into account some supportive aspects
such as building designs, competitiveness and environment activities in ensuring
that this commercial complex will gain its utmost accomplishment. On the other
side, there should be a better cooperation between the . tenants and the
administrator in developing this commercial complex. There is barely a chance in
developing commercial centre for Bumiputera in Pulau Pinang therefore, this
opportunity has to be fully used so its victory will become a catalyst for another
development.
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Keywords
Pentadbiran Kompleks Komersil, Bangunan MARA , tanah wakaf Lebuh Buckingham, Pulau Pinang