Factors Influencing Instructors And Students Behavioural Intention In Adopting E-Learning In Jordanian Universities

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Date
2016-07
Authors
Altawallbeh, Manal Ata
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Publisher
Universiti Sains Malaysia
Abstract
This research investigates factors that influence the intentions of instructors and students to adopt e-learning in Jordanian universities. Attitude (AT), Subjective Norm (SN), and Perceived Behavioral Control (PBC) were proposed as mediating variables between salient beliefs and Behavioral Intention (BI) to adopt e-learning among instructors and students in Jordanian universities. The framework hypothesized that gender, age, and internet experience moderated the effects of these factors. In addition, this research examined whether differences in gender, age, and internet experience influenced behavioral intention to adopt e-learning among instructors and students. The study adopted a mixed-method approach that involved quantitative and qualitative phases. Stratified random sampling technique was used to collect data from 360 instructors and 450 students at 3 public and 3 private universities in Jordan. Findings showed that age was a moderating factor for instructors, but gender and internet experience did not moderate the effects of these factors for instructors. Moreover, instructors did not indicate differences in BI when comparisons were made based on age, gender, and internet experience. Semi-structured interviews were conducted with six instructors and six students on the issue. Hierarchical multiple regression analysis results indicated that age was a moderating factor for instructors while gender, age, and internet experience for students. All instructors and students indicated the mediating effects of attitude on the relationship between attitude belief dimensions and BI, SN on the relationship between SN belief dimensions and BI, and PBC on the relationship between PBC belief dimensions and BI. T-test analysis results also indicated non-significant differences in BI between male and female instructors and between male and female students. One-way ANOVA revealed no significant difference in BI to adopt e-learning among instructors and students at different age levels. Further, no significant difference was observed in BI of instructors at different IE levels, but a significant difference can be found in BI of students at different IE levels. Finally, the qualitative data analysis from interviews supported the quantitative results.
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Keywords
Students behavioural intention , adopting e-learning in Jordanian
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