Penentu pemilihan institusi perbankan islam dalam kalangan muslim di Terengganu
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Date
2010
Authors
Adnan, Ahmad Azrin
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Abstract
It is acknowledged that the Islamic financial industry, both globally and in Malaysia, is
growing rapidly. Yet despite these developments, there are at least three major problems
besetting the banking consumers particularly the Muslims in Malaysia. First is the
market share of the Islamic banks which is still small as opposed to the conventional
banks despite Muslims being the largest population group in Malaysia. Second is the
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level of education in consumerism which has yet to reach the best level. Third is the
religious consideration factor (FPA) dominance among Muslim consumers when dealing
with the banks whilst FPA has empirically been proven not to be of significance. Based
on this reality, it is found to be of interest to examine the truth on whether Muslim
consumers who deal with the Islamic banking_ institutions (I PI) are motivated by their
feelings of fear of Allah or just following the current trend that Muslims should choose
Islamic banks? Does the ideal Muslims society exist in Malaysia, especially in the state
where Islam was first embraced in Malaysia and renowned for its exposure of Islamic
values? Thus, this study attempts to achieve three objectives. First is to identify the
determinants of bank selection according to an ideal Muslim (PPBMMI). Second is to
analyse the reality of !PI choice determinants among Muslims in Terengganu. Third is to
assess the compliance of PPBMMI among Muslims in Terengganu. Therefore, this study
is divided into two phases which were conducted in stages. In the first phase of the study
which is to achieve the first objective, the various relevant literatures were reviewed
until a conceptual framework of the PPBMMI was produced. This conceptual
framework was eventually validated by eight experts where face to face semi-structured
interviews were carried out. They were selected using purposive sampling method. As a
result, eight major determinants were found, namely halal and haram consideration,
quality consumption, ma$lal;ah return, consumption according to priority, reputation and
recommendation, characteristics of products and services, convenience, and marketing
and advertising. The second phase of the study, on the other hand, sought to achieve the
second and third objectives. For that purpose, a total of 429 respondents who were
selected by convenience sampling method approached from 14 !Pis in Terengganu were
involved in this study. Overall, the research findings showed that the adherence of
Muslims in Terengganu was just at the moderate level. Although they were quite
exposed to the Islamic governance system, this strength has not guaranteed them to
portray an ideal behavior. The results of this study have provided significant
contributions to the field of Islamic consumer behavior and bank choice determinant
either froni the theoretical or the empirical aspect.
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Keywords
Muslim di Terengganu