Feng Shui in business: the case of the Beijing Olympic Games 2008
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Date
2008
Authors
Cheng Teik, Cheah
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Journal ISSN
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Abstract
This case study, "Feng Shui in Business: the case of the Beijing Olympic Games 2008"
has been derived from 'Trinity of Luck', 'Tien, Ti, Ren' , that is Heaven, Earth and Man.
It was at the right place in Beijing China, at the right time 080808, and doing the right
thing, the Beijing Olympic Games 2008. This case study will highlight how the trinity of
luck and feng shui influences decision making in the Beijing Olympic Games 2008. This
case study presents two main core issues related to the Games: Feng Shui and Hungry
Ghost Month. The games took place during the Feng Shui Period 8 which is part of the
Auspicious 8. The 'Beijing Olympic Games 2008' took place from August 8th to 24th
during the Hungry Ghost Month Festival. All of these cultural beliefs are deeply
ingrained in the Chinese culture, hence may have influenced the business decisions in the
Beijing Olympic Games 2008. The case begins with a review of the Olympics from
prehistory to modem times. It told how China bid to hold the Beijing Olympic Games
2008, the necessary preparations made, human rights issue and the disturbance for the
torch relay, the opening ceremony was a concern about the weather, the successful
opening and closing ceremony, and Beijing after the 2008 Olympics. Most notable was
that China took advantage of the power packed Trinity of Luck in 2008 and the Feng
Shui Architecture for the design of the main sports buildings especially the Bird Nest
Stadium and the Water Cube, which together are symbolic of Heaven and Earth. The case
was analyzed using the environmental analysis PESTLE, Internal analysis SWOT in light
of the decisions taken by the Beijing Olympic Committee in planning, organizing and
executing the games. The analyses show that Feng Shui was relevant in the business
decision making relating to Beijing Olympic Games 2008.