Internal And External Factors Influencing Green Innovativeness Among Contractors In Malaysia
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Date
2016-02
Authors
Hasmori, Muhammad Fikri
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Previous researchers have proven that innovation is the key success factor for any firm. Unfortunately, only a few researches on green innovation have been done in the Malaysian contractors' context. The general objectives of this study were to assess the extent of green innovativeness among contractors in Malaysia, and to examine the internal and external factors that influence their green innovativeness. Contractors were stratified according to states. A Proportionate simple random sampling was used to select building contractors firms. Respondent for this study were building contractors that registered with the Construction Industry Development Board (CIDB) in the twelve (12) states of peninsular Malaysia. The CIDB directory published in Dec 2012 was used to obtain the population for this study. A total of 500 structured, self-administered questionnaires were sent to respondents and 293 duly completed and useful questionnaires were returned, yielding 58.6 per cent response rate. To achieve the first objective of this study, the mean score for firm green innovativeness was computed using descriptive statistics. Likert scale interpretation was adopted and the five innovation adopters categories adapted from the literature were used to interpret the green innovativeness mean score obtained from descriptive statistics. Exploratory factor analyses were performed on firm internal, external factors, and firm green innovativeness. In addition, Pearson correlation and standard multiple regression were performed to examine the relationships between internal, external factors, and green innovativeness among building contractors in Malaysia. The results of correlation analyses show that green innovativeness of building contractors in Malaysia has a positive and strong relationship with firm environmental culture, environmental capability, and external factor. Meanwhile, its relationship with firm structure is just moderate. The results of regression analyses also show that firm environmental culture has the highest significant impact on green innovativeness among building
·contractors, followed by environmental capability and external factors. On the other hand, firm structure has no significant impact on green innovativeness. Overall, the findings of this study are consistent with that of previous studies. This study may be useful to all the stakeholders in the construction industry. The green innovativeness definition provided in this study will help in better understanding of the concept of green innovation in the context of the construction industry. Additionally, this study has shed more light on the extent of green innovativeness, as well as the internal and external factors that should be focused to enhance green innovativeness in Malaysian construction industry.
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Keywords
Green innovativeness