Personalized Healthy Lifestyle Online Service: User Acceptance towards Online Health and Fitness Care Service
Loading...
Date
2009-06
Authors
Su, Siti Suhana Mohamad
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Awareness in taking care of health among the Malaysian population is now increasing.
However, there are some problems in their effort to seek good health care such as the
problem of not having enough time, limited space or place to practice a healthy lifestyle,
high cost in exercise equipments, and improper advice and service in proposing suitable
and balanced nutrition using local food. Thus, Personalized Healthy Lifestyle Online
Service offers a service that combines a balanced diet implementation based on local
food and also provides tips on exercises that are aided by demonstrations using videos.
This system provides users with an easy and simple service where consumers can access
and used based on their available free time and their own pace with minimal amount of
yearly fee. Research on user acceptance towards online health and fitness care services
is conducted in order to get feedback and respond from users. This research was
conducted by doing a survey on the respondent aged 18 to 55 which is the target users
for this service and also from respondent who has prior experience using online health
and fitness care. The respondents were taken from Pulau Pinang population and this
survey was conducted through a survey form. From the result of this research, it shows
that there is a positive acceptance among the user towards the online health and fitness
care service. Through a strategic financial planning, Personalized Healthy Lifestyle
Online Service is offering its service to users with a low yearly fee. Using a strategy of
oft:ering service with low fee rate will be an attraction for users to use and apply this
service. It will provide the chance and opportunities needed for the Personalized Healthy
Lifestyle Online Service to compete in the current market
Description
Keywords
Online Service , Personalization Service