Personalized Healthy Lifestyle Online Service: User Acceptance towards Online Health and Fitness Care Service

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dc.contributor.authorSu, Siti Suhana Mohamad
dc.date.accessioned2016-01-14T06:29:12Z
dc.date.available2016-01-14T06:29:12Z
dc.date.issued2009-06
dc.description.abstractAwareness in taking care of health among the Malaysian population is now increasing. However, there are some problems in their effort to seek good health care such as the problem of not having enough time, limited space or place to practice a healthy lifestyle, high cost in exercise equipments, and improper advice and service in proposing suitable and balanced nutrition using local food. Thus, Personalized Healthy Lifestyle Online Service offers a service that combines a balanced diet implementation based on local food and also provides tips on exercises that are aided by demonstrations using videos. This system provides users with an easy and simple service where consumers can access and used based on their available free time and their own pace with minimal amount of yearly fee. Research on user acceptance towards online health and fitness care services is conducted in order to get feedback and respond from users. This research was conducted by doing a survey on the respondent aged 18 to 55 which is the target users for this service and also from respondent who has prior experience using online health and fitness care. The respondents were taken from Pulau Pinang population and this survey was conducted through a survey form. From the result of this research, it shows that there is a positive acceptance among the user towards the online health and fitness care service. Through a strategic financial planning, Personalized Healthy Lifestyle Online Service is offering its service to users with a low yearly fee. Using a strategy of oft:ering service with low fee rate will be an attraction for users to use and apply this service. It will provide the chance and opportunities needed for the Personalized Healthy Lifestyle Online Service to compete in the current marketen_US
dc.identifier.urihttp://hdl.handle.net/123456789/1602
dc.subjectOnline Serviceen_US
dc.subjectPersonalization Serviceen_US
dc.titlePersonalized Healthy Lifestyle Online Service: User Acceptance towards Online Health and Fitness Care Serviceen_US
dc.typeThesisen_US
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