Company practices influencing the implementation of green productivity initiatives and its effect on the performance among EMS14001 certified companies in Malaysia

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Date
2010
Authors
Logaas, Ml
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Going 'Green' is fast becoming a trend and necessity in today's business worldwide. This is simply because, business is indirectly or directly giving a huge negative impact towards our environment by depleting these natural resources in the process of producing goods and services. A way to reverse the negative effect, the concept of 'Green Productivity' was introduced. This research will study companies' practices that are influencing implementation of Green Productivity initiatives and also what are the effects of these practices on the performances of the organization. This study will also ascertain if organizational performances is mediated by green productivity. This research is focused on the EMS 14001 certified companies in Malaysia. Based on FMM and SIRIM record there were combined total of 569 manufacturing companies in Malaysia certified to ISO 14001. 400 companies were randomly selected and distributed with questionnaire. SPSS software was used to analyze the data gathered and for testing of hypothesis. There were 3 main hypothesis tested in this research which was 1) Company Practices positively affect the implementatfon of green productivity initiatives, 2) The implementation of green productivity initiatives positively affect organizational performance and 3) The relationship between company practices and organizational performance is mediated by green productivity initiatives. This study could give Manager of Malaysia's Firm a new perception on the Green Productivity Concept as Green Productivity Initiatives is not just morale responsibility but it is a strategic decision towards firms' success.
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