Company practices influencing the implementation of green productivity initiatives and its effect on the performance among EMS14001 certified companies in Malaysia
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Date
2010
Authors
Logaas, Ml
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Abstract
Going 'Green' is fast becoming a trend and necessity in today's business worldwide.
This is simply because, business is indirectly or directly giving a huge negative
impact towards our environment by depleting these natural resources in the process of
producing goods and services. A way to reverse the negative effect, the concept of
'Green Productivity' was introduced. This research will study companies' practices
that are influencing implementation of Green Productivity initiatives and also what
are the effects of these practices on the performances of the organization. This study
will also ascertain if organizational performances is mediated by green productivity.
This research is focused on the EMS 14001 certified companies in Malaysia. Based on
FMM and SIRIM record there were combined total of 569 manufacturing companies
in Malaysia certified to ISO 14001. 400 companies were randomly selected and
distributed with questionnaire. SPSS software was used to analyze the data gathered
and for testing of hypothesis. There were 3 main hypothesis tested in this research
which was 1) Company Practices positively affect the implementatfon of green
productivity initiatives, 2) The implementation of green productivity initiatives
positively affect organizational performance and 3) The relationship between
company practices and organizational performance is mediated by green productivity
initiatives. This study could give Manager of Malaysia's Firm a new perception on the
Green Productivity Concept as Green Productivity Initiatives is not just morale
responsibility but it is a strategic decision towards firms' success.