Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality

dc.contributor.author	Kathiravelu, Manoharan
dc.date.accessioned	2016-04-08T07:09:58Z
dc.date.available	2016-04-08T07:09:58Z
dc.date.issued	1996
dc.description.abstract	Quality is a difficult term to define. To many people it means different things and how each one of them perceive this term in their purchasing decision is an interesting study to undertake. To marketers, advertisers and companies an understanding of the enigma quality is an important tool in their strategic planning process. Empirical studies have shown that firms which use 'quality' as their strategic planning focus have often ended up with bigger and better market share than others. Their profits go up as their cost go down. In this study certain attributes which define quality, and 3 distinct product categories have been selected. Respondents' perception on the importance of these terms and the concept quality in these purchase decision were elicited. It was found that there are differences in how the consumer perceive quality and these differences become pronounced when sex, marital status, income level, ethnic grouping are taken into account.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/1829
dc.subject	Management	en_US
dc.subject	Consumer behaviour	en_US
dc.title	Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality	en_US
dc.type	Thesis	en_US

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