Willingness To Pay For mHealth Application: The Relationship Between Attitude, Social Influence And Self-Efficacy With The Moderating Effect Of Initial Trust
| dc.contributor.author | Abu Seman, Sharidatul Akma | |
| dc.date.accessioned | 2022-03-07T09:19:39Z | |
| dc.date.available | 2022-03-07T09:19:39Z | |
| dc.date.issued | 2020-05 | |
| dc.description.abstract | While a huge growth potential for the mobile application (app) market is predicted, users’ Willingness to Pay (WTP) for mHealth applications need further research. Fifteen hypotheses were tested in a newly developed model based on three main theories: Technology Acceptance Model, Theory of Planned Behavior and Health Belief Model. Three stages of preliminary data collections procedures were conducted. Stage 1 involved a preliminary study to identify the most frequent mHealth categories and the most dominant smartphone platform used by Malaysians. The findings in Stage 1 confirmed that Sports and Fitness were the most favorable apps, while Android platform was most preferred. In Stage 2, a Google PlayStore search was conducted to determine the top Sport and Fitness applications available on the market store. Sixty-one, out of the 1500 apps retrieved, were further examined in Stage 3. Stage 3 involved measuring the overall quality of applications retrieved in the previous stage. To avoid any bias towards the quality content of an app, only one application could be selected when answering the questionnaire. Based on the filtering process in Stage 2, all the apps were examined using the Mobile Application Rating Scales (MARS). The results indicated that Sworkit and Fitbit Coach were the top applications with the highest rating in terms of engagement, aesthetics, functionality, and information. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/14805 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | mHealth Application | en_US |
| dc.subject | Initial Trust | en_US |
| dc.title | Willingness To Pay For mHealth Application: The Relationship Between Attitude, Social Influence And Self-Efficacy With The Moderating Effect Of Initial Trust | en_US |
| dc.type | Thesis | en_US |
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