A STUDY ON LEADSHIP,JOB ENRICHMENTORGANIZATIONAL CULTURE,REWARD STRUCTURES AND MODERATING ROLE OF MANAGEMENT ON EMPLOYEE MOTIVATION IN KULIM HI-TECH PARK
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Date
2011-12
Authors
VARATHARAJ, VANISRI
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Abstract
Every employee needs motivation in order for a company to achieve its objectives
and to be a leader in an industry. Employees who are motivated tend to be loyal,
enthusiastic and offer ideas for company's growth. When a manager can identify what
motivates his or her employees, they can use that to effectively inspire their employees,
enhance their performance and create a healthy working environment. Managers today
facing challenges in handling issues pertaining to employee motivation and decisively
companies' performance are diminishing. Hence, this study attempts to examine the
relationship of leadership, job enrichment, organizational culture and reward structures as
well as the moderating role of management on employee motivation in Kulim Hi-Tech
Park. This study involves a questionnaire based survey of selected 400 employees from
Kulim Hi-Tech Park. The frequency analysis, factor analysis, reliability test and
regressions analysis was used to analyze the results of the research. The results of this
study indicated that all four items of independent variables which are leadership, job
enrichment, organizational culture and reward structures have negative relationship with
employee motivation. Meanwhile, regression analysis shows that only leadership, reward
structures and moderating factor of role of the management have positive effect on
employee motivation.
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A STUDY ON LEADSHIP,JOB ENRICHMENTORGANIZATIONAL CULTURE,REWARD