Gender influence on purchase intention the case study of Thailand
Loading...
Date
2010
Authors
Chanthima, Plabdaeng
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This research attempts to study the influence of the gender in purchase of house in Thailand. In Thailand, the housing industry is on the increased. Houses are sold in many shapes and design such as town house and condominium. There are many factors that influence the consumer to purchase a house in Bangkok. However, each consumer will have the different influence factors in purchasing a house due to different in gender and also different in culture.
Therefore, the purposes of this research were to determine whether the husband or wife have more dominant role in making purchase decision of housing in Bangkok or husband and wife are using the joint decision when purchasing a house. Furthermore is, to examine whether of sales person, price and location will influence the consumer purchase intention on housing in Bangkok.
A total of 200 fully completed questionnaires were use for analysis and the respondents will have the marital status. Therefore, the findings were, husband and wife have different purchase intention and Thais are using joint-decision to make decision which is similar to Singaporean.
Description
Keywords
Business Administration , Purchase Intention