Motivation of tourists’ towards Malaysian homestay
| dc.contributor.author | Zakaria, Muhammad Fadzly | |
| dc.date.accessioned | 2014-11-11T01:27:28Z | |
| dc.date.available | 2014-11-11T01:27:28Z | |
| dc.date.issued | 2012 | |
| dc.description | Master | en_US |
| dc.description.abstract | Homestay development in Malaysia has become one of the most importance agenda in the Ministry of Tourism Malaysia because it has sustainability impact towards the social-economic of rural community in Malaysia. The importance of homestay in tourism industry has drawn many scholars’ interest in understanding the factor that influences the decision of tourists to homestay. Thus, this study examined the motivation of potential tourists towards Malaysian homestay. Hence, the theory of push and pull factors are used as a theoretical framework in determining the motivation level of tourists. The push factors explained internal motives which drive tourists to visit homestay while pull factor explained the external motives which determine the destination of the homestay. Moreover, this study also explains the factor of nationality and past experience which help to affect the level of motivation level. The survey data were collected from 200 samples by a self-administrated questionnaire. Frequency descriptive-test, ANOVA, T-test, correlation analysis and regression analysis were employed to test the research objectives and hypotheses. The results indicated that push and pull motivations did have a positive influence toward travel motivation. Nationality had significant influence toward motivation level while past experience did not have an influence in motivation level. Constructive recommendations were offered to enable the destination site attracting more potential tourists to Malaysian homestay. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/418 | |
| dc.language.iso | en | en_US |
| dc.subject | Business administration | en_US |
| dc.subject | Motivation | en_US |
| dc.subject | Tourists | en_US |
| dc.subject | Malaysian homestay | en_US |
| dc.title | Motivation of tourists’ towards Malaysian homestay | en_US |
| dc.type | Thesis | en_US |
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