Adoption Of Biometric Technology In Online Applications

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Date
2008
Authors
Chan, Kok Leong
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Abstract
The growing popularity of online applications has led to various service offerings like Internet banking, online airline ticket purchase and online income tax filing to provide convenience and better service to customers. Online fraud is a major concern and more secure methods of identifYing individuals are needed to authenticate access to these online applications. Biometric technology is increasingly being seen as a potential solution to this problem (Krasnow, 2001; Chandra and Calderon, 2005; K61tzsch, 2008). However, there is little study done on the technology adoption factors on biometric technology in online applications. This is an exploratory study to model the determinants of intention to use biometric technology in online applications. In this study, the Technology Acceptance Model (TAM) is adapted as the fundamental model and extended by introducing other variables. Data was collected with a self-administered questionnaire from 117 respondents. The findings show that perceived credibility has the most significant influence towards intention to use, followed by perceived ease of use. Other variables found to influence intention to use included personal innovativeness, perceived risk towards new technology and computer self-efficacy. The hierarchical regression results show that prediction power of the model increases from 60.9% to 65.6% when usage experience moderates the relationship. Perceived credibility and perceived risk towards new technology influence on intention to use will be stronger when usage experience is high. The study also found th:1t there is no significant difference in the intention to use biometric technology in Internet banking, online airline ticket purchase and online income tax filing. Understanding ail these factors can help online appiication service providers to strategize their planning and implementation when deploying biometric teclmology in online applications to their customers.
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Online applications has , provide convenience and better service to customers
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