AN EXPLORATORY STUDY ON THE PROFILE OF SMALL AND MEDIUM CHALET (SMC) OPERATORS IN COASTAL AREAS OF EAST COAST OF PENINSULAR MALAYSIA
| dc.contributor.author | ING, TOHKAH | |
| dc.date.accessioned | 2016-01-12T03:38:05Z | |
| dc.date.available | 2016-01-12T03:38:05Z | |
| dc.date.issued | 2011-02 | |
| dc.description.abstract | The tourism industry represents an important segment of the Malaysia economy. It is the key generator of foreign exchange for the nation. The tourism sector contributes revenue of roughly RM53,367 million or 23,600,000 tourist arrivals in 2009. The increment in terms of revenue and number of tourists is about 7.68% and 7.03% respectively compared to the previous year. As a result, hospitality accommodation such as chalets, bungalows and resort have been developed at a very fast pace, along the coastlines of the East Coastal of Peninsular Malaysia. Like other small businesses, many small chalets operators are struggling because of stiff competition with large hotels and resorts. The subject of this study is to analyse the Small Medium Chalets (SMCs) Operators operates along the coastal areas of East Coastal Peninsular Malaysia consisting the state of Kelantan, Terengganu and Pahang from certain facets. The objectives of the study are to outline their demographic backgrounds, characteristics of the operators, their internal and external managerial factors and their Critical Success Factors (CSFs). The thesis also explores the problems and challenges faced by the operators. The population were owners/managers of the chalets operators. The Mixed Method of quantitative and qualitative methodology was adapted in this research. The result obtain that SMCOs in the coastal are dominated by married Malay males, between ages of 40-49. The essential entrepreneurial characteristics of SMCOs are good leadership qualities, independence and self confidence. The main type of business was sole proprietor and xvii registered between 1998 and 2008. Most ofthe SMCOs have developed long-lastin. alliance with Tourism Ministry and Tourism State Action Council. The mos important departments were front office, guest accommodation and back of house Among their difficulties faced in sustaining their businesses has been the lack of littlt capital and temporary shutdown of operations during monsoon season. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1420 | |
| dc.subject | AN EXPLORATORY STUDY ON THE PROFILE OF SMALL | en_US |
| dc.title | AN EXPLORATORY STUDY ON THE PROFILE OF SMALL AND MEDIUM CHALET (SMC) OPERATORS IN COASTAL AREAS OF EAST COAST OF PENINSULAR MALAYSIA | en_US |
| dc.type | Thesis | en_US |
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