Determinants of tourism network success : the case of Penang
| dc.contributor.author | Boey, Julie Chyaw In | |
| dc.date.accessioned | 2014-09-05T02:23:50Z | |
| dc.date.available | 2014-09-05T02:23:50Z | |
| dc.date.issued | 2005-05 | |
| dc.description.abstract | The purpose of this study is to investigate the characteristics of the succesful collaborative networking in Penang tourism industry, and the effect of these factors on the network performance in the form of business and organizational performance. The factors selected under this study are trust, commitment, communication, information sharing and perceived conflict. An attempt is also made to measure the mediating effect of the extent of the collaborative networking on the relationship between the selected factors and the network performance. The framework presented here is tested with 90 respondents from various business categories in this tourism industry. Results obtained from factor analysis, reliability test and regression analysis, study suggest that communication, reliance (trust and commitment), information sharing do to some extent provide predictive power of the network performance. The findings also further indicate that the extent of collaboration among the tourism players has mediating effect on the impact of the four characteristics or factors on overall network success performance. As such, the study concluded that tourism players in Penang need to focus effectively on their communication, information sharing, trust and commitment, to enhance their level of collaborative activities, which then will lead to overall network success in terms of business growth and perceived satisfaction performance. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/58 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Tourism Network | en_US |
| dc.title | Determinants of tourism network success : the case of Penang | en_US |
| dc.type | Thesis | en_US |
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