Factors influencing email usage: applying the UTAUT model.
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Date
2005-05
Authors
Lim, Bee Lee
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Abstract
Email has now become an important thread that has been woven into the fabric of our daily communication in life. It is a powerful method of communication medium. To understand the effect, we must first comprehend the reason. Therefore, the study objective is to perform analysis on the possible factors which determined the acceptance of the electronic mail as communication media in organizations. The Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003) model was used as the basis of this study, and the data was collected using questionnaire. A total of 350 surveys were distributed to working adults in Penang, and a total of 138 useful responses were received, yielded 39.4 % response rate. The results of this study suggest that performance expectancy and social influences are important determinants of the behavioural intention to use email in an organizational environment. However, effort expectancy did not show significant influences on behavioural intention of email usage. The findings of this study also show that behavioural intention and facilitating conditions exert strong influence in the acceptance of email. Nevertheless, all the moderating variables did not show any impact. The outcome implied that manager should use a variety of proactive approach, such as managerial influences, stress on perceived benefits, and provide necessary facilities or resources to encourage employees in using email for effective communication which may result in improving performance benefits.
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Keywords
Business Administration , Email