Factors Stimulating Online Buying Behaviour Among Millennials In Pakistan

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dc.contributor.authorAli, Abbasi Ghazanfer
dc.date.accessioned2022-06-13T02:48:24Z
dc.date.available2022-06-13T02:48:24Z
dc.date.issued2021-02
dc.description.abstractOnline retailing with its increasing foothold has made Pakistan one of the most anticipated destinations for both local and multinational retailers. The success of these online retailers will depend on their ability to attract more and more consumers to shop online. Therefore, it is pertinent to comprehend and understand consumers’ online buying behaviour. The purpose of this research is to examine the factors which can stimulate specific generational cohort’s, i.e. millennials online buying behaviour. The proposed model of this study was conceptualised by using S-O-R theory and Regret theory.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/15373
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectFactors Stimulating Online Buying Behaviouren_US
dc.subjectMillennialsen_US
dc.subjectPakistanen_US
dc.titleFactors Stimulating Online Buying Behaviour Among Millennials In Pakistanen_US
dc.typeThesisen_US
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