Factors influencing the intentions of Singaporean tourists to revisit Malaysia
| dc.contributor.author | Li Guat, Ch'ng | |
| dc.date.accessioned | 2015-05-21T08:31:46Z | |
| dc.date.available | 2015-05-21T08:31:46Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The tourism industry is becoming an important sector in many countries because it contributes to foreign exchange earnings and creates employment opportunity. It specifically contributes to the increase of personal income, economic growth, savings, investments and business activities. And with the increasing competitiveness in the tourism industry it is imperative for the public and private sectors to improve the tourist satisfaction. The first objective of this study is to investigate the correlation between (i) social aspects, (ii) destination attractiveness and (iii) economic aspects and the tourist satisfaction. This study also identifies the social aspects, destination attractiveness and economic aspects that might encourage Singaporean tourists to revisit Malaysia. The second objective of this study is to investigate the mediating effect of tourist satisfaction in the correlation between the (i) social aspects, (ii) destination attractiveness and (iii) economic aspects and the intention to revisit Malaysia. A total of 123 questionnaires were collected and analyzed. The study found tourism importance(s) were correlated positively with tourist satisfaction. Singaporeans were satisfied with visiting friends and relatives in Malaysia but dissatisfied with the safety and security. This study acknowledges the significant mediating role of tourist satisfaction in the relationship of visiting friends and relatives with the intention of Singaporeans to revisit Malaysia. Therefore this study has affirmed the factors which should be considered while formulating a strategic marketing plan to persuade Singaporean tourists to revisit Malaysia. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/676 | |
| dc.language.iso | en | en_US |
| dc.title | Factors influencing the intentions of Singaporean tourists to revisit Malaysia | en_US |
| dc.type | Thesis | en_US |
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