Conceptualization of perceived utilization of public bus transport service: empirical evidence for Malaysia transport sustainability
| dc.contributor.author | Choong Shiau Suan, Jacylin | |
| dc.date.accessioned | 2014-07-24T01:42:55Z | |
| dc.date.available | 2014-07-24T01:42:55Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The rising number of private vehicles and the ailing public bus transport (PBT) service industry is a testimony that the Malaysian citizens prefer driving to utilizing PBT. The overall improvement to the PBT is vital to encourage the modal switching and increase the utilization rate to meet the 6th NKRA. The hitherto research has not provided any comprehensive findings and hence prompted the conception of two models in this study to assess the perceived utilization of PBT services to understand the needs and expectations of commuters and non-commuters in Malaysia. The theoretical framework was constructed based on the Theory of Reasoned Action and the questionnaire was framed to solicit direct responses from the public. This exploratory quantitative research was performed via online survey and personal structured interview from 302 respondents in Penang. The empirical results showed that the most significant service driver influencing the overall perceived utilization is season ticket, followed by information service, ticket pricing, reliability of schedule, safety and comfort. Reliability of schedule, safety and comfort however were not significant on the perceived direct utilization. The findings also revealed that the respondents aged < 26 and > 40 were the most potential commuters while monthly salary, possession of private vehicle and status of commuter were partially influencing the perceived utilization. The study also identified three best preferred combinations rated by the respondents: C1, C3 and C7. The findings attempt to assist the PBT authorities in strategic planning to increase the utilization and to sustain the PBT service industry which could lead to economic growth and improved quality of life. Besides, the model is flexible to allow customization by management according to its set of constraints. Finally, the study shows its significant value with the positive feedback from Rapid Penang and attention from the Ministry of Transport Malaysia. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/15 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Public Transport | en_US |
| dc.title | Conceptualization of perceived utilization of public bus transport service: empirical evidence for Malaysia transport sustainability | en_US |
| dc.type | Thesis | en_US |
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