Kajian Tabiat Berbelanja Ke Atas Makanan Segera Di Kalangan Pelajar Kajian Kes: Pelajar-Pelajar Universiti Sains Malaysia, Pulau Pinang

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Date
2006
Authors
Abdullah Mansor, Airidza
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Abstract
Rapid development has changes the city dramatically in many ways especially in economics, socials and culture. These changes give a big influence and effects on Malaysian taste and interests. Fast food is one of the established and a fast growing business in Malaysia. In matter of facts, it sets a new trend of eating habits among Malaysian especially to Malaysian youth. Therefore, this research was done to find the pattern of spending on fast food and it was focused on students because the majority of them are youth. Further more, this research will show the current economic growth on fast food in Malaysia. A research on the buying power was also implemented to see the relations on Malaysian spending habits. The facts that fast food is categorize as one of the franchise business that have more than one branch. The main campus of Universiti Sains Malaysia had been chosen to be the research area because of the respondents is the students that are studying in this campus. The methodology in this research was based on both primary and secondary data through surveyors on questionnaires to gain information on buyers characteristic. This method was used because it was the effective way to control standard and quality of the questions. In the analysis part, descriptive analysis and hypothesis has been test. The results show that, significant has existed between demography of the respondent which influence the level of expenditure to fast food and the increased percentage of student expenditure on fast food. This output has been discovered by comparison between the previous and the current research.
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Keywords
Spending Habits , Fast Food
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