Leisure Preference For People Place At Shopping Malls In Kuala Lumpur And Petaling Jaya, Malaysia
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Date
2012-02
Authors
Hamat, Sufian
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Abstract
Shopping mall at present is a place of multifunctional environment and a popular venue
for shopping and leisure. In view of much effort implemented to create conducive shopping and
leisure environment, the performance of shopping mall also depends on the efficiency of its
facilities. For that matter, this research has focused on the facility for people to relax and
engage in leisure activities termed as “People Place” determined based on anticipation that its
function is one of the contributing factors to the present state of shopping mall. The research
attempted to achieve three objectives: The first objective seek for people’s conviction on the
needs to provide a people place at shopping mall. The second objective wanted to identify
people’s preferred planning and design measures implemented in the existing people place and
the third objective wanted to identify people’s preferred planning and design measures for
future development of the facility.
The research identified 4 shopping malls with suitable people place as case studies and
adopted the quantitative approach with the use of survey interview method based on
questionnaires. A total of 404 people had participated in the survey and the data were analyzed
with the use of SPSS (Statistical Package for Social Science Software) aiming to uncover
opinions and preference of the people. The results for objective 1 indicated that most people
had preferred the provision of people place for people to rest and conduct leisure related
activities. The results for objective 2 indicated the top preferred measures in the design of the
existing people place were the easy recognition of the facility as public space, the overall
aesthetics appearance and the high level of brightness of the place.
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Keywords
Shopping malls