The role of absorptive capacity, communciation and trust on intention to use ERP systems: study on Iranian ERP users
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Date
2010-05
Authors
Mayeh, Maral
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Abstract
While Enterprise Resource Planning (ERP) systems are getting more popular all
over the world, the high failure rate of implementation calls for better
understanding of the process of its adoption and acceptance by users. This study
examines the effect of absorptive capacity of users, communication and trust on
key beliefs in Technology Acceptance Model (TAM) (Davis, 1989) which are
perceived ease of use and perceived usefulness and eventually the relationship
between these two constructs and intention to use ERP systems among Iranian
ERP users. This research is a correlation study where a field survey was employed
for data collection. The unit of analysis is Iranian individuals who are ERP user in
Iranian organizations. The questionnaires were sent to selected organizations and
a total of 184 questionnaires were used for the analysis. In this study, absorptive
capacity consists of three main components, namely, understanding, assimilating,
and applying ERP knowledge and trust is defined in two dimensions which are
trust to ERP systems’ capabilities and trust to ERP vendors. However, the results
of factor analysis indicated that trust should be considered as one construct. This
study concluded that all external variables used in this research are important
factors to predict users’ behavior when implementing ERP. Findings indicate that
trust together with perceived ease of use and perceived usefulness have positive
significant relationship with intention to use ERP. Furthermore, absorptive
capacity and communication have direct effect on perceived ease of use.
Perceived ease of use also mediates the relationship between absorptive capacities
for assimilating and applying with intention to use ERP but it does not mediate the
relationship between absorptive capacity for understanding ERP and intention to
use which is the only hypothesis that is not supported in this study. Moreover,
trust also has positive effect on perceived usefulness and indirect effect on
intention through mediating role of perceived usefulness. Communication and
perceived ease of use have direct effect on trust. Both perceived usefulness and
perceived ease of use fully mediate the relationship between communication and
intention to user ERP. Some implications for theory and research are forwarded.
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Keywords
Business Administration , Enterprise Resource Planning (ERP)