The role of absorptive capacity, communciation and trust on intention to use ERP systems: study on Iranian ERP users

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Date
2010-05
Authors
Mayeh, Maral
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Abstract
While Enterprise Resource Planning (ERP) systems are getting more popular all over the world, the high failure rate of implementation calls for better understanding of the process of its adoption and acceptance by users. This study examines the effect of absorptive capacity of users, communication and trust on key beliefs in Technology Acceptance Model (TAM) (Davis, 1989) which are perceived ease of use and perceived usefulness and eventually the relationship between these two constructs and intention to use ERP systems among Iranian ERP users. This research is a correlation study where a field survey was employed for data collection. The unit of analysis is Iranian individuals who are ERP user in Iranian organizations. The questionnaires were sent to selected organizations and a total of 184 questionnaires were used for the analysis. In this study, absorptive capacity consists of three main components, namely, understanding, assimilating, and applying ERP knowledge and trust is defined in two dimensions which are trust to ERP systems’ capabilities and trust to ERP vendors. However, the results of factor analysis indicated that trust should be considered as one construct. This study concluded that all external variables used in this research are important factors to predict users’ behavior when implementing ERP. Findings indicate that trust together with perceived ease of use and perceived usefulness have positive significant relationship with intention to use ERP. Furthermore, absorptive capacity and communication have direct effect on perceived ease of use. Perceived ease of use also mediates the relationship between absorptive capacities for assimilating and applying with intention to use ERP but it does not mediate the relationship between absorptive capacity for understanding ERP and intention to use which is the only hypothesis that is not supported in this study. Moreover, trust also has positive effect on perceived usefulness and indirect effect on intention through mediating role of perceived usefulness. Communication and perceived ease of use have direct effect on trust. Both perceived usefulness and perceived ease of use fully mediate the relationship between communication and intention to user ERP. Some implications for theory and research are forwarded.
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Business Administration , Enterprise Resource Planning (ERP)
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