Corporate sustainable business practices and organizational attractiveness among professionals in Malaysia
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Date
2012
Authors
Magbool, Mohamad Abu Huzaifah
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Abstract
It is an article of faith that talented workforce is essential for differentiating an
organization from its rivals. As human resources are mostly unique, non-imitable,
and non-substitutable it has been recommended as a newly minted strategy to enable
organization to achieve not only competitive advantage rather sustainable
competitive advantage. However, this valuable resource as all other valuable
resources in this earth is finite. Thus a war is being raged in pursuit of the talented
workforce. Drawing on social identity theory and signalling theory, the researcher
hypothesizes that organizations can leverage on their sustainable business practices
to attract valuable talent in order to gain competitive advantage. Corporate
sustainable business (CSB) practices creates a positive image for an organization and
social identity theory suggests that individuals are attracted to this positive image of
the organization to fulfil their self-esteem. Signalling theory suggest that, CSB
practices signals to the prospective employees what it would be like to work for the
organizations. Using factorial design, the author has conducted an experiment in
which he manipulated Bursa Malaysia Corporate Social Responsibility framework
attributes of environmental performance, community relation, workplace and
marketplace performance to assess the attractiveness of an organization. It was found
that job seekers are attracted to organizations with high CSB practices than
organizations with low CSB practices. Practical recommendation for organization on
ways to leverage the outcome of this research is also included.
Description
Master
Keywords
Business Administration , Business practices , Organizational attractiveness , Professionals