The Relationship Between Women Entrepreneurial Competencies, Business Competitive Advantage And Firm Performance In Nigeria
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Date
2017-06
Authors
Kabir, Mohammed
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This study examined the direct and indirect relationships between entrepreneurial competencies, cost leadership strategy and firm performance of women entrepreneurs in Nigeria. Evidence indicates that for women entrepreneurs in Nigeria to succeed in running their businesses effectively and efficiently, they need to equip themselves with necessary competencies and strategy. Linking relationship between these variables in running successful business venture, a research framework was proposed for empirical research. Hypotheses were formulated with the view of evaluating the relationship between entrepreneurial competencies, cost leadership strategy and firm performance. Data was collected from 183 women entrepreneurs running micro businesses in Nigeria by self-administered questionnaire. Statistical tests were run on SPSS and SmartPLS 2.0. The findings revealed that opportunity, organizing, conceptual and commitment competencies influence cost leadership strategy positively; but not by strategic, personal, learning and relationship competencies. Furthermore, the study confirmed that firm performance is significantly influenced by cost leadership strategy; while cost leadership strategy mediate relationship between opportunity, organizing, conceptual and commitment competencies with firm performance. However, cost leadership strategy does not mediate relationship between strategic, personal, learning and relationship competencies with firm performance. This study contributed theoretically and practically. Firstly. it provides a better understanding of competencies of women entrepreneurs in Nigeria and performance of their firms that were hitherto unknown. Secondly, cost leadership strategy was placed as mediator between entrepreneurial competencies and firm performance constructs. Hence, the study will benefit women entrepreneurs, policy makers and other stakeholder saddled with the responsibility of promoting women owned businesses. Since it unveiled the strengths and weaknesses of women entrepreneurs in Nigeria.
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Keywords
Relationship between women entrepreneurial competencies , firm performance in Nigeria