Factors Influencing Consumer’s Purchase Intention Of Solar Panel In Malaysia
| dc.contributor.author | Nik Abdul Aziz, Nik Salehah | |
| dc.date.accessioned | 2016-09-28T09:06:28Z | |
| dc.date.available | 2016-09-28T09:06:28Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | Solar energy has a bright potential to be the clean source of energy for the future and to be applied by individual consumers in Malaysia. This dissertation investigates various identified factors that are assumed to be influencing Malaysian consumers’ intention to purchase for solar panel. These factors are perceived government policy, perceived costs and maintenance, product knowledge and experience, solar panel aesthetics, social influence, environmental concern, product benefits and demographic factors (represented by education level and income). The study also investigates whether environmental attitude plays the mediating effect between these factors and purchase intention of solar panel. Self-administered questionnaire survey is utilized to collect data from Malaysian consumers who are non-solar panel users, especially those residing in Selangor, Penang and Johor. The survey managed to collect a total of 211 usable responses for further analysis. Multiple regression analysis carried out on the data revealed that from eight independent variables, only perceived cost and maintenance, product knowledge and experience, social influence and product benefits have direct impact on consumer’s solar panel purchase intention. Perceived government policy, solar panel aesthetics, environmental concern and demographic factors (education and income level) were found to have insignificant relationships with purchase intention. In addition, environmental attitude was found to be mediator between the relationship of independent variables (product knowledge and experience, product benefits) and purchase intention. The findings have contributed towards the advancement of knowledge on green marketing as both government and marketers now understand better purchase intention behaviour of Malaysian consumers of solar panels and can move forward to create suitable government policy and incentives to further promote the adoption of the product among Malaysians. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2625 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Solar energy | en_US |
| dc.title | Factors Influencing Consumer’s Purchase Intention Of Solar Panel In Malaysia | en_US |
| dc.type | Thesis | en_US |
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