Visitors’ Perceptions Of Event Performance, Satisfaction And Revisit Intention: The Case Of Monsoon Cup

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dc.contributor.authorABDUL KADIR, IRHANIDA
dc.date.accessioned2016-11-24T04:55:39Z
dc.date.available2016-11-24T04:55:39Z
dc.date.issued2015-06
dc.description.abstractThe emergence of event tourism is significant nowadays. Events such as festivals, MICE (meeting, incentives, convention and exhibition), sport activities and carnivals have the potential to generate much income to the organizers. As events are recognised as a rapidly growing segment of international tourism, therefore, it is imperative to carry out performance evaluation to gain information than can enhance the quality, satisfaction and revisit intention. This research was conducted during the Monsoon Cup 2011 event in Kuala Terengganu, Terengganu, Malaysia. The aim of this research is to examine the relationship between the performance of the event attributes (such as programs, facilities/amenities, staff, food and beverage [F&B], souvenirs and information) and visitor satisfaction as well as the relationship between visitor satisfaction and revisit intention. The data is analysed using Confirmatory Factor Analysis (CFA) and the relationship between the abovementioned variables were tested using the Structural Equation Modelling (SEM) using Analysis of Moment Structure (AMOS). This study concludes that there are four event attributes that influence visitor satisfaction, which are facilities/amenities, staff, F&B and information. The other event attributes (program and souvenirs) do not affect visitor satisfaction. In addition, this study found that visitor satisfaction does influence (revisit intention).en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3213
dc.subjectVisitors’ Perceptions Of Event Performance, Satisfaction And Revisit Intentionen_US
dc.subjectThe Case Of Monsoon Cupen_US
dc.titleVisitors’ Perceptions Of Event Performance, Satisfaction And Revisit Intention: The Case Of Monsoon Cupen_US
dc.typeThesisen_US
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