Internationalization and market penetration of ingress into Thailand
| dc.contributor.author | LOH, CHUN YEAN | |
| dc.date.accessioned | 2015-07-30T01:26:45Z | |
| dc.date.available | 2015-07-30T01:26:45Z | |
| dc.date.issued | 2011-03-17 | |
| dc.description.abstract | The success of a company is determined from the performance of the company. This case study is written about the success of Ingress Autoventures after the 12 years of establishment in Thailand. In the meantime, it studies about the market penetration of Ingress in Thailand market for achieve their company mission. This thesis adopted exploratory qualitative research in an in - depth case study. Moreover, it explores the SWOT analytical framework for the firm internal analysis; Balance Scorecard was used to judge the performance of the company for in a way of success and market penetration is using porter 5 forces as an analytical framework. Research findings show that the company prerequisite to maintain current customer contract and get new customer contract for achieve the mission. Keyword:ยท internationalization, relocation, market penetration. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/903 | |
| dc.subject | market penetration | en_US |
| dc.subject | ingress | en_US |
| dc.title | Internationalization and market penetration of ingress into Thailand | en_US |
| dc.type | Thesis | en_US |
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