Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
| dc.contributor.author | Tan, Wee Lee | |
| dc.date.accessioned | 2016-09-29T04:50:56Z | |
| dc.date.available | 2016-09-29T04:50:56Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | The contemporary study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards green residential buildings and how purchase intention affects their willingness to pay for such buildings. A self-administered questionnaire was designed using established scales. A survey of 304 respondents was conducted in Selangor, Johor and Penang through social networks, mall and property exhibition intercept methods. Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to examine data analysis. The result driven from analysis revealed that attitude towards green residential building is an essential factor that influences consumers’ purchase intention, followed by perceived self-identity and perceived value. In contrast, subjective norm, perceived behavioural control, performance risk and psychological risk were not significantly related to purchase intention. The financial risk was supported that it was negatively impacted the purchase intention of a green residential building. In addition, perceived moral obligation and environmental concern were positively impacted on Malaysian consumers’ purchase intention towards green residential buildings. The research provides an in-depth understanding of Malaysian consumers’ purchase intention towards green residential buildings. The research findings can be used to formulate strategies for the housing developers, real estate companies, academia, policy maker and governmental bodies to enhance the purchase of green residential buildings and reduce greenhouse gases (GHG) emission from the local real estate sector. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2631 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Theory of Planned Behaviour (TPB) | en_US |
| dc.title | Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia | en_US |
| dc.type | Thesis | en_US |
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