Research report in partial fulfillment of the requirements for the degree of Master of Business Administration
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Date
2009
Authors
Pei Ming (Michelle), Kow
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Abstract
The use of social networking sites to connect with friends, relatives and
business contacts have been the latest trend. People from all ages, various
backgrounds, different ethnicity and etc. are using Social networking sites to connect
with one another. The social networking sites such as Facebook, Friendster and
MySpace are widely used by users to connect with friends and relatives as well as
new friends, whereas LinkedIn is a business oriented social networking sites where
users connect with business contacts in hope of gaining new career opportunities or
new business ventures and etc. With the recent economic meltdown and the need to
reduce costs, companies are looking into alternative ways to source for potential
candidates. Companies have been using social networking sites to connect with the
potential passive candidates as well as provide the avenue for employed job seekers
to connect with the recruiters of the company and be updated on the latest job
openings. This research studied on the factors that influence employed job seekers
acceptance of social networking sites as a job search tool. The research model by
Tong (2009) was adapted in this study. Data were collected from 190 respondents of
i
employed job seekers in Malaysia. From the findings, it is found that behavioral
intention is directly and positively influenced by perceived usefulness and perceived
enjoyment. Behavioral intention is indirectly influenced through perceived
usefulness by perceived ease of use, and performance expectancy. Perceived privacy
risk negatively influenced the perceived usefulness of social networking sites as a job
search tool. Perceived stress negatively influenced the perceived ease of use and
perceived ease of use influenced the perceived enjoyment of social networking sites.
These findings will be useful for companies who intend to look for alternative
methods to source for potential candidates.