Melaka Chitty Community’s: Perception Towards Socio-Cultural Impacts, Attitude And Participation In Tourism Development
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Date
2015-10
Authors
KANDASAMY, KANDASAMY
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Abstract
Various stakeholders especially the local community are involved in the development of tourism. Thus, this thesis focused on Chitty community who resides in Chitty village, Melaka, Malaysia. The problem statement that leads to the objectives of this thesis is that the development of tourism within the Chitty village is slow due to lack of promotions on this destination. Hence, it is important to understand the perception of the community towards tourism development in order to overcome the problem. The objectives of this research are to understand the perceptions of the Chitty community in the aspect of Socio-Cultural impacts, the community’s attitude towards the tourists and the participation level of the Chitty community in decision-making and in tourism activities. Both primary and secondary data used with the intention of obtaining the results for this research. The primary data collected through qualitative research method, which is in-depth interview with 15 respondents from Chitty village. The respondents selected based on purposive sampling. The questions were design based on past researches related to the objectives of this thesis. The overall findings of this research have shown that the perception of Chitty community towards the socio-cultural impacts of tourism is positive. The Chitty community have claimed that there is no any significant negative impact due to tourism activity within the Chitty village. In the aspect of the Chitty community’s attitude towards the tourists, the results of the findings have shown that they have high acceptance level. The Chitty community felt content with the arrival of the tourists because they are able to communicate and share the uniqueness of the Chitty culture. Other than that, the participation level of Chitty community is at positive level. The Chitty community are willing to participate in decision-making process and the activities that help to promote the culture of Chitty in the aspect of tourism development within the Chitty village. Thus, the research has fulfilled the objectives of this thesis.
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Melaka Chitty Community’s: Perception Towards Socio-Cultural Impacts, Attitude , And Participation In Tourism Development