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Illumination Of Fang Cheng’s Visual Humour Principles On Meme Design Among Selected University Students In China

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dc.contributor.authorLi, Chenxi
dc.date.accessioned2026-09-17T08:35:27Z
dc.date.available2026-09-17T08:35:27Z
dc.date.issued2025-07
dc.description.abstractThis research explores how humour principles derived from renowned Chinese cartoonist Fang Cheng can guide university students in designing effective memes for digital communication. Drawing parallels between memes and humorous cartoons, the study applies Incongruity Theory to assess Fang Cheng’s visual humour framework through image comparison, cartoon analysis, stimulative meme analysis, and quantitative surveys involving 230 students and over 10 experts.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/25026
dc.language.isoen
dc.subjectIllumination Of Fang Cheng’s Visual Humour Principles On Meme Design
dc.subjectSelected University Students In China
dc.titleIllumination Of Fang Cheng’s Visual Humour Principles On Meme Design Among Selected University Students In China
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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