Publication: Mobile Phone Trending Topics: Brand Information Adoption Among China’s Generation Z On Sina Weibo Platform
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Date
2025-09
Authors
Xin, Rujing
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Abstract
This study investigates the mechanisms of brand information adoption among China’s Generation Z in the context of mobile phone brand trending topics on Sina Microblog, a prominent Chinese social media platform. Drawing on the Extension Information Adoption Model (EIAM), the research investigates how perceived information usefulness, shaped by information quality, information credibility and both informational and emotional support, influences behaviours of brand information adoption.
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Keywords
Mobile Phone Trending Topics , Brand Information Adoption Among China’s Generation Z , Sina Weibo Platform