Publication:
Mobile Phone Trending Topics: Brand Information Adoption Among China’s Generation Z On Sina Weibo Platform

Simple item page
dc.contributor.authorXin, Rujing
dc.date.accessioned2026-08-28T01:10:27Z
dc.date.available2026-08-28T01:10:27Z
dc.date.issued2025-09
dc.description.abstractThis study investigates the mechanisms of brand information adoption among China’s Generation Z in the context of mobile phone brand trending topics on Sina Microblog, a prominent Chinese social media platform. Drawing on the Extension Information Adoption Model (EIAM), the research investigates how perceived information usefulness, shaped by information quality, information credibility and both informational and emotional support, influences behaviours of brand information adoption.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24919
dc.language.isoen
dc.subjectMobile Phone Trending Topics
dc.subjectBrand Information Adoption Among China’s Generation Z
dc.subjectSina Weibo Platform
dc.titleMobile Phone Trending Topics: Brand Information Adoption Among China’s Generation Z On Sina Weibo Platform
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
Files
Collections
Pusat Pengajian Seni - Tesis