Publication:
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

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Date
2023-02
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Abstract
Kajian ini cuba mengkaji hubungan antara nilai pengguna, kepuasan dan kesetiaan dengan membangunkan rangka kerja berdasarkan model Cognitive-Affective-Behaviour (C-A-B) dan Teori Nilai Penggunaan (TCV).
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Consumers’ Consumption Values , Satisfaction and Loyalty Toward Mobile Payment Service Providers
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https://erepo.usm.my/handle/123456789/18688
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Pusat Pengajian Siswazah Perniagaan - Tesis