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Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

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dc.date.accessioned2024-03-20T04:00:27Z
dc.date.available2024-03-20T04:00:27Z
dc.date.issued2023-02
dc.description.abstractKajian ini cuba mengkaji hubungan antara nilai pengguna, kepuasan dan kesetiaan dengan membangunkan rangka kerja berdasarkan model Cognitive-Affective-Behaviour (C-A-B) dan Teori Nilai Penggunaan (TCV).
dc.identifier.urihttps://erepo.usm.my/handle/123456789/18688
dc.subjectConsumers’ Consumption Values
dc.subjectSatisfaction and Loyalty Toward Mobile Payment Service Providers
dc.titleConsumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
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