Publication: Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
Loading...
Date
2025-07
Authors
Zulkifli, Che Nooryohana
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society
Description
Keywords
Muslim women—Clothing--Malaysia , Social media