Publication:
Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia

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dc.contributor.authorZulkifli, Che Nooryohana
dc.date.accessioned2026-03-10T06:18:17Z
dc.date.available2026-03-10T06:18:17Z
dc.date.issued2025-07
dc.description.abstractThis study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society
dc.identifier.urihttps://erepo.usm.my/handle/123456789/23765
dc.language.isoen
dc.subjectMuslim women—Clothing--Malaysia
dc.subjectSocial media
dc.titleCommodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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