Publication: The Influence Of Strategic Orientation And Competitive Advantage On Export Performance: A Study Among The Manufacturing Smes In Malaysia
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Date
2024-03
Authors
Zainal Abidin, Nurul Illahi
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Abstract
The objectives of this study, data is obtained from the top management of SMEs in the manufacturing industry operating in the Malaysian Peninsular. The SMEs are owned by a sole-proprietor, partnership and private limited who has experience in international markets as certified by the Federation of Malaysian Manufacturers Agency and the Malaysian Foreign Trade Development Association.
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Keywords
Small business-Malaysia , Manufactures