The intention determinants of recycling behavior among Malaysians
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Date
2012
Authors
Lim, Pei Fern
Journal Title
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Volume Title
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Abstract
Waste generation in the Earth is increasing as consequences of the rapid growth in
population, consumers’ financial wealth improved as well as the industrial development.
According to the statistics data, world population has been reached almost six billion in
the year of 2001 and 46% of this world population is residing in the urban areas (HMGN
and MoPE, 2003). One of the solutions to reduce or limit the negative impact of solid
waste on the environment is to reduce the total amount of the waste generated coming
from rising consumption, for instance, recycled or reused. However, the participation rate
in green activities among Malaysian remain very low especially in recycling activity
although the increasing awareness among consumer about our environment degradation.
At such, this study was carried out in order to investigate the determinants of the
intention of recycling behavior among householders in Malaysia. Moreover, this study
also examines the existence of the moderating effect of prior experience toward the
relationship between the determinants and the intention of recycling behavior among
householders in Malaysia. All of the factors which included in this study are general
environmental concern, perceived social norms, recycling beliefs, convenient and
knowledge significantly influence the intention of recycling behavioral among
householders in Malaysia. However, only prior experience do have the moderate effect
toward the relationship between perceived social norms and intention of recycling
behavioral among householders in Malaysia.
Description
Master
Keywords
Business administration , Recycling behavior