The intention determinants of recycling behavior among Malaysians
| dc.contributor.author | Lim, Pei Fern | |
| dc.date.accessioned | 2014-11-11T01:28:06Z | |
| dc.date.available | 2014-11-11T01:28:06Z | |
| dc.date.issued | 2012 | |
| dc.description | Master | en_US |
| dc.description.abstract | Waste generation in the Earth is increasing as consequences of the rapid growth in population, consumers’ financial wealth improved as well as the industrial development. According to the statistics data, world population has been reached almost six billion in the year of 2001 and 46% of this world population is residing in the urban areas (HMGN and MoPE, 2003). One of the solutions to reduce or limit the negative impact of solid waste on the environment is to reduce the total amount of the waste generated coming from rising consumption, for instance, recycled or reused. However, the participation rate in green activities among Malaysian remain very low especially in recycling activity although the increasing awareness among consumer about our environment degradation. At such, this study was carried out in order to investigate the determinants of the intention of recycling behavior among householders in Malaysia. Moreover, this study also examines the existence of the moderating effect of prior experience toward the relationship between the determinants and the intention of recycling behavior among householders in Malaysia. All of the factors which included in this study are general environmental concern, perceived social norms, recycling beliefs, convenient and knowledge significantly influence the intention of recycling behavioral among householders in Malaysia. However, only prior experience do have the moderate effect toward the relationship between perceived social norms and intention of recycling behavioral among householders in Malaysia. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/423 | |
| dc.language.iso | en | en_US |
| dc.subject | Business administration | en_US |
| dc.subject | Recycling behavior | en_US |
| dc.title | The intention determinants of recycling behavior among Malaysians | en_US |
| dc.type | Thesis | en_US |
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