Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
Loading...
Date
2015-10
Authors
Mahayudin, Mohd Norhisyam
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Social media plays an increasingly important role in contemporary marketing. Therefore,
it is important that small and medium enterprises (SMEs) to understand and use Facebook,
Twitter and social networking site to another. The importance of social media has also
influenced the development of the business, where the utilization of social media
marketing will help to strengthen the business in the market. Therefore, entrepreneurs
nowadays have to master and understand the use of social media primarily for marketing
purposes. This is because through social media, businesses can increase demand for their
products or services and can also strengthen relationships with their customers. For this
purpose, apply to a business must have a strategy for using social media as a marketing
medium, particularly to improve customer relationships and grow their business.
Unfortunately, many SMEs do not have the right strategy when they start using social
media and this will affect the business and customer relationships. The aim of this study
was to understand how entrepreneurs use social media in an appropriate manner that can
enhance relationships with their customers. A case study in Nadee One Enterprise, one of
the company under MARA will be presented, followed by in-depth interviews in relation
to the strategy adopted by Nadee One Enterprise in social media marketing to make their
relationship with the customer. The results of case studies will reveal the different
strategies used by Nadee One Enterprise to build and maintain relationships with their
customers, which can help increase customer demand for their products.
Description
Keywords
Improving Customer Relations , Through Social Media