Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
| dc.contributor.author | Mahayudin, Mohd Norhisyam | |
| dc.date.accessioned | 2016-09-22T01:46:36Z | |
| dc.date.available | 2016-09-22T01:46:36Z | |
| dc.date.issued | 2015-10 | |
| dc.description.abstract | Social media plays an increasingly important role in contemporary marketing. Therefore, it is important that small and medium enterprises (SMEs) to understand and use Facebook, Twitter and social networking site to another. The importance of social media has also influenced the development of the business, where the utilization of social media marketing will help to strengthen the business in the market. Therefore, entrepreneurs nowadays have to master and understand the use of social media primarily for marketing purposes. This is because through social media, businesses can increase demand for their products or services and can also strengthen relationships with their customers. For this purpose, apply to a business must have a strategy for using social media as a marketing medium, particularly to improve customer relationships and grow their business. Unfortunately, many SMEs do not have the right strategy when they start using social media and this will affect the business and customer relationships. The aim of this study was to understand how entrepreneurs use social media in an appropriate manner that can enhance relationships with their customers. A case study in Nadee One Enterprise, one of the company under MARA will be presented, followed by in-depth interviews in relation to the strategy adopted by Nadee One Enterprise in social media marketing to make their relationship with the customer. The results of case studies will reveal the different strategies used by Nadee One Enterprise to build and maintain relationships with their customers, which can help increase customer demand for their products. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2563 | |
| dc.subject | Improving Customer Relations | en_US |
| dc.subject | Through Social Media | en_US |
| dc.title | Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise | en_US |
| dc.type | Thesis | en_US |
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