Determinants and Performances of Green Innovation Adoption among Automotive Logistics Industry in Malaysia
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Date
2011
Authors
Sia, Chong Yian
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Abstract
e 1s a growing concern on the increasing consumption and degradation of natural
urces and the environment around the world from the governments, societies as well as
business organizations. It is claimed that automotive industry is the top list of among all
ustries that suffered from serious environmental issues based on the amount of wastages
duced annually. Against this background, the purpose of this study is to investigate the
tent of existence of green innovation adoption among automotive logistics industry in
alaysia, the determinants that influence the adoption of green innovation, and the actual
rformances of adoption. A mail questionnaire survey is used to explore the findings. The
rvey questionnaires were sent out to all the firms in Malaysian automotive logistic industry.
total of 104 usable responses were received which representing 29.2%. The results of the
rvey found that all the three determinants (regulations, market demand, and f1nn internal
itiative) have a positive impact on the green innovation adoption (green product innovation
1
nd green process innovation). The study also showed that two types of green innovations
green product innovation and green process innovation) have a positive effect on the three
ategories of performances (environmental, social, and economy). Furthermore, the three of
he control variables (firm ownership, firm size, and status of ISO certification) were found to
have no significant effect at all on green innovation initiative. The implication of the study
highlighted that firm internal initiative, regulations and market demand play an important role
in motivating firms to adopt green innovation. By adopting the green innovation, it will help
in tum the improvement in environmental, social and economy.
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Keywords
Determinants and Performances of Green Innovation