Firm Challenges To Meet Customer Demand – Case Study Of Weeda Rich Enterprise
Loading...
Date
2015
Authors
Abd. Rahim, Asrul Nizam
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study is to examine and analyze the issues and challenges faced by Weeda Rich
Enterprise to meet customer demand. The main objective of this case study is to
provide an alternative solution to the Weeda Rich Enterprise in addressing these
issues. Weeda Rich Enterprise is a bumiputera company that produces ice cream
which brand name as Eyda Ice Cream . Eyda Ice Cream market covering states
around Northern Malaysia Region which include area in state of Pulau Pinang,
Kedah and the RNR Bukit Gantang. Weeda Rich Enterprise offers products either
direct sales at selected premises and packages offering for weddings and other
ceremony or event. Lately, Eyda Ice Cream has received a request from the other
states in the South, West and East Peninsular Malaysia for the subscription packages
offetred for ice cream and also application to be pre franchisee in their area.
However, the firm is unable to satisfy the demand due to the major problem of frozen
machine capacity that only can meet existing market. Other problem faced by the
firm are as insufficient labor, product durability, logistics problem, monitoring and
controlling and the ineffectiveness of the current marketing strategy. In analyzing the
problems faced by the firm, researchers have been used two approaches: SWOT
analysis and Ishikawa Model. SWOT analysis is used to determine the strengths,
weaknesses, opportunities and threats while Ishikawa Model is used to identify and
analyze weaknesses in internal business operations. Proposals and solutions are given
at the end of this case study is based on the analysis made. In conclusion, Weeda
Rich Enterprise should resolve issues and overcome the challenges faced by the
company to meet customer demand in the future. In addition, these solutions must be
implemented to ensure Weeda Rich Enterprise to compete and develop it’s their best
own marketing strategies. Thus, the implications of this case study provide a
strategic solution to assist firm in marketing their products Eyda Ice Cream to other
markets. Strategy proposed solution can be implemented by this firm in the near
future. However, the financial ability of companies to be considered by management
Weeda Rich Enterprise before theses strategy is implemented.
Description
Keywords
Firm Challenges , Customer Demand