Firm Challenges To Meet Customer Demand – Case Study Of Weeda Rich Enterprise
| dc.contributor.author | Abd. Rahim, Asrul Nizam | |
| dc.date.accessioned | 2016-09-19T01:40:20Z | |
| dc.date.available | 2016-09-19T01:40:20Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | This study is to examine and analyze the issues and challenges faced by Weeda Rich Enterprise to meet customer demand. The main objective of this case study is to provide an alternative solution to the Weeda Rich Enterprise in addressing these issues. Weeda Rich Enterprise is a bumiputera company that produces ice cream which brand name as Eyda Ice Cream . Eyda Ice Cream market covering states around Northern Malaysia Region which include area in state of Pulau Pinang, Kedah and the RNR Bukit Gantang. Weeda Rich Enterprise offers products either direct sales at selected premises and packages offering for weddings and other ceremony or event. Lately, Eyda Ice Cream has received a request from the other states in the South, West and East Peninsular Malaysia for the subscription packages offetred for ice cream and also application to be pre franchisee in their area. However, the firm is unable to satisfy the demand due to the major problem of frozen machine capacity that only can meet existing market. Other problem faced by the firm are as insufficient labor, product durability, logistics problem, monitoring and controlling and the ineffectiveness of the current marketing strategy. In analyzing the problems faced by the firm, researchers have been used two approaches: SWOT analysis and Ishikawa Model. SWOT analysis is used to determine the strengths, weaknesses, opportunities and threats while Ishikawa Model is used to identify and analyze weaknesses in internal business operations. Proposals and solutions are given at the end of this case study is based on the analysis made. In conclusion, Weeda Rich Enterprise should resolve issues and overcome the challenges faced by the company to meet customer demand in the future. In addition, these solutions must be implemented to ensure Weeda Rich Enterprise to compete and develop it’s their best own marketing strategies. Thus, the implications of this case study provide a strategic solution to assist firm in marketing their products Eyda Ice Cream to other markets. Strategy proposed solution can be implemented by this firm in the near future. However, the financial ability of companies to be considered by management Weeda Rich Enterprise before theses strategy is implemented. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2512 | |
| dc.subject | Firm Challenges | en_US |
| dc.subject | Customer Demand | en_US |
| dc.title | Firm Challenges To Meet Customer Demand – Case Study Of Weeda Rich Enterprise | en_US |
| dc.type | Thesis | en_US |
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