Employees' data mining readiness in the Banking Industry in Penang: an exploratory study
Loading...
Date
2002-05
Authors
Aik Hoe, Koay
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Data mining (DM) technology has become an important tool for an organization to
be information intelligent and advantage in competing in business. The objective of
this study was to assess employees' DM readiness (DMR) in the banking industry in
Penang. Optimism, innovativeness and discomfort were the components used to
measure employees' DMR. Results from the study indicated that employees' DMR
was slightly above neutral. Nonetheless, there is a positive sign with respect to the
employees' DMR in future. In terms of demographics, employees' DMR is found to
be statistically different by gender, ethnicity, job function and level of education. ยท
The other part of the study was to examine the relationship between employees'
DMR and the independent variables. The independent variables were Business
Strategy Clarity, Extent of the User's Skills and Experience, Data-Oriented Culture,
and Technology Infrastructure and Data Quality. The findings of the study provided
empirical evidence that employees' DMR is significantly influenced by Business
Strategy Clarity, and Extent of the User's Skills and Experiences. Conversely, Data
Oriented Culture, and Technology Infrastructure and Data Quality were not
significant.
Description
Keywords
Data mining readiness , Banking Industry in Penang , Exploratory study