Intention To Purchase Electronic Green Products Amongst Lecturers : An Empirical Evidence
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Date
2008-11
Authors
Abdul Qader, Iman Khalid
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The purpose of this study is to contribute to the body of knowledge in the area of
green product purchase intention. Within the domain of Green marketing, where all
activities are designed to generate and to facilitate any exchanges intended to satisfy
human needs or wants, such that the satisfaction of these needs or wants occurs, with
minimal detrimental impact on the natural environment. Therefore, this study intends
to identify the influence of four independent variables including; perceived
government legislations, media exposure, safety and health concerns and selfefficacy
on the mediating variable of environmental attitude. The study will also
investigate the mediating effect of environmental attitude and the dependent variable
of the study purchase intention of lead-free electronic products. Hence, lecturers are
considered as heavy users of electronic products, therefore, their intention to
purchase lead-free electronic products (green electronics) is the focus of the study.
Through a self-administered questionnaire among 170 lecturers, working full time in
USM main campus and USM engineering campus the study found some revealing
insights. Through the results of this study; safety and health concerns and selfefficacy,
had a significant positive influence on lecturers' environmental attitude,
while media exposure had a positive direct influence on purchase intention. As for
environmental attitude the mediating variable of this study, it did not act as a
mediator between the independent variables and the dependent variable of purchase
intention.
Description
Keywords
Green marketing , the natural environment.