Intention To Purchase Electronic Green Products Amongst Lecturers : An Empirical Evidence
| dc.contributor.author | Abdul Qader, Iman Khalid | |
| dc.date.accessioned | 2017-09-28T00:48:44Z | |
| dc.date.available | 2017-09-28T00:48:44Z | |
| dc.date.issued | 2008-11 | |
| dc.description.abstract | The purpose of this study is to contribute to the body of knowledge in the area of green product purchase intention. Within the domain of Green marketing, where all activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs or wants occurs, with minimal detrimental impact on the natural environment. Therefore, this study intends to identify the influence of four independent variables including; perceived government legislations, media exposure, safety and health concerns and selfefficacy on the mediating variable of environmental attitude. The study will also investigate the mediating effect of environmental attitude and the dependent variable of the study purchase intention of lead-free electronic products. Hence, lecturers are considered as heavy users of electronic products, therefore, their intention to purchase lead-free electronic products (green electronics) is the focus of the study. Through a self-administered questionnaire among 170 lecturers, working full time in USM main campus and USM engineering campus the study found some revealing insights. Through the results of this study; safety and health concerns and selfefficacy, had a significant positive influence on lecturers' environmental attitude, while media exposure had a positive direct influence on purchase intention. As for environmental attitude the mediating variable of this study, it did not act as a mediator between the independent variables and the dependent variable of purchase intention. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4718 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Green marketing | en_US |
| dc.subject | the natural environment. | en_US |
| dc.title | Intention To Purchase Electronic Green Products Amongst Lecturers : An Empirical Evidence | en_US |
| dc.type | Thesis | en_US |
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